buy one of these blocks and set it into a tote of stilled common water. the brick, laying at the bottom.
get some red food dye and open it
submerge the dye container in the stilled tote of water, about an inch away from the brick, squeeze some red right into the side of the block to see how it motions through the brick, or deflected by the brick (all around it, never through)
does it just flow around, clouding up the water with red> or did it literally pass through the brick to the other side? that's your water contact with ten of these stacked in a sump, actually quite low surface area due to simple deflection.
if the whole bring was fitted into an inlet pipe getting 100% pass through, that'd be real surface area contact
what reef in the world needs extra surface area? that's for ammonia control, no reefs have trouble controlling ammonia.
the live rock in the display, which is not a fad ripoff, also does not pass any dye from one side to the other its just actually contacting wastewater in 2/3rds of the physical structure in a display, it doesn't have to pass through.
these are a gimmick all the way to BRS's bank. pay em if you must.
@BRS I never see ya'll discussing surface area hydrology in a fair way.