Its called marketing. He needs to sell his product to make a living. At least he is putting out a product that is good for the fish. If your are not going to make your own fish food, then LRS is the way to go.
Our foods have evolved over the past 5 years due to my ability to network with folks in public aquaria and other educated researchers. When we first started making foods our Reef blend DID in fact have things like garlic, carrots, and broccoli flowers in the blend. As I became more educated about marine diets from these folks I was able to change my foods for the better. For example we deleted garlic and carrots from the blend well over a year ago, at least. I agree 100% that nori has FAR more beneficial nutrients and is much better for marine fish than any terrestrial veggie.
@laga77 nailed the reasons why perfectly in his post above. However, we find that a lot of facilities do in fact supplement with broccoli, after it is either blanched or frozen. (These steps are necessary to help break down the cellulose in the broccoli and aids in digestion.)
I was going to delete broccoli all together last year but I didn't want to "fix what isn't broke" especially when we have so many good success stories from using the foods. (Shameless plug, but there has been some pretty awesome stuff happening as of late:
http://www.larrysreefservices.com/testimonials.html ) In fact we have one client who maintains a 16,000 gallon commercial aquarium and they documented that HLLE was reversed after they started feeding our Herb blend. Now I'm not saying the broccoli was the sole cause, but it also goes along with this excerpt from an article I had saved a while back. I apologize for not giving credit to the original author and if I can find the link to the article I will edit the post.
The following was copied from an article I found online and I saved it:
"The occurrence of head and lateral line erosion, (HLLE) is a common problem with certain reef fish, particularly tangs and surgeonfish. We experienced and epidemic amoung our blue tang (Acanthurus coeruleus) population six years ago,(1989), in our 25,00 gallon reef exhibit here at the Indianapolis Zoo-Aquarium. Other surgeonfish were affected, but the angelfish in the exhibit were not.
Water quality was dismissed as a likely cause of the problem. Good water quality was maintained by a combination of use of sand filters, ozone, and periodic water exchanges with saltwater mixed from Instant Ocean sea salt. We do not use activated carbon. Normal nitrate levels were maintained in the range of 15 to 20 milligrams per liter ,(mg/l), Nitrate Nitrogen , (N03-N). pH averaged 8.25 and salinity was 32 parts per thousand, or a specific gravity of 1.023. At the onset of the HLLE, salinity was dropped to inhibit parasite reproduction, in case this was the cause. The erosion continued and salinity was eventually brought back up to 1.023.
In reviewing other possible causes for theis malady we next focused on possible dietary deficiencies, because no obvious pathogens were found. Our fish were receiving a varied diet including romaine lettuce and spinach. Initially we tried elevating the level of vitamin C by incorporating a supplement into a gelatin based food, but this had no effect. We next considered supplementing the level of vitamin A. According to the Applied Nutrition and Diet Therapy, page 852, "One of the most important functions of vitamin A is to maintain the integrity of the epithelial cells....As a result, surfaces of the skin and membranes lining all passages that open to the exterior of the body, as well as glands and their ducts, are susceptible to disease." This was the basis for trying increased amounts of vitamin A after the vitamin C supplement by itself failed to produce results. It was our feeling that the laining of the lateral line ducts had deteriorated.
We were concerned with the possible toxicity of high vitamin A levels that has been reported for certain animals. Upon reviewing the nutritional value of different types of lettuce, we found them to be very low in nutrients and began researching the nutritional value of other green vegetables. Spinach appeared to be higher than lettuce, but it does not hold up well in sea water. Carrots were found to be a good natural food, but they had to be shredded and were quite messy to feed. Still, we fed carrots solely for six to eight weeks and observed a resolution of the HLLE. A more complete literature review made broccoli an obvious choice. It is well balanced in many vitamins in addition to the high level of vitamin A, and also has other features that make it acceptable. It holds up very well in the aquarium. Many fish like the flowerettes when they are first added. Only the larger fish could break open the woody layer on the stalks, but once opened small fish feed on the softer pulp material. We replaced the carrots with broccoli, and we are currently using it as a well-balanced maintenance diet.
After replacing the lettuce diet with first carrots and then fresh broccoli, the HLLE improved to the extent that only a few scars remained on the most severely affected fish. After nearly eight years in the exhibit, most of the original batch of blue tangs are still alive. Broccoli, supplemented with peas and other prepared foods, dominates the diet. No HLLE sypmtoms are evident in any of the fish in the exhibit."
End quote.
So adding a few tablespoons of broccoli flowers to our Reef and Herb blend is really not a big deal when considering it is a 200 pound batch, and several are produced daily.
I just can't help but think that you still have a tiny share of the overall hobby fish food market.
I've very happy with my "tiny" piece of the pie. With 425 retailers around the world, many commercial service companies using our foods, plus more aquaculture facilities coming on board the pie is getting bigger.
Great discussion folks and I can't promise I'll be able to be so wordy the rest of the weekend with family stuff coming up!