A true DC pump would induce very little voltage. True DC motors all have to have carbon brushes connecting the rotor to the stator. What we call DC pumps still have some form of alternating voltage. So, with that said...
Faraday's law is only actually defined as an equation. The best explanation I can give is that a conductor within a magnetic field will have a voltage induced if there is relative motion between the two. Since it is an equation, it also holds true that current flowing within a conductor will generate a magnetic field.
Salt water is a conductor. Our wires and pumps have current flowing through them which generates a magnetic field. The fact that the current isn't constant (AC) provides relative motion between the water and the magnetic fields so a voltage is induced. This also shows that more voltage will be induced if you have longer runs of cable or higher amounts of current flowing through that cable.
Does that help?