The old rule of 1-2 pounds per gallons has fallen by the wayside. Remember that rule was in adopted during a time in this hobby when nutrient export methods were rudimentary. Live Rock was the foundation for your nitrogen cycle but as this hobby has evolved, less and less rock and more attention to aesthetics with minimal aquaecapes have taken over. There are many examples of successful systems with no where near that amount of rock. Some have even proposed that 20 pounds will do it for no matter what system size.
http://www.saltwateraquariumblog.com/how-much-live-rock-do-i-need/
I personally think it depends on your bio-load and ultimate plans. I despise the rock wall and "fruits stand" look but that is a personal preference. I prefer minimal aquaecapes with lots of room for coral to grow and open space for fish to swim. And the added benefit of better flow throughout the tank with less dead spots.
My recommendation is to use a light porous rock such as Pukani, Fiji, Marshall (hard to get them these days) or Marco, Reefsaver, Reefcleaners (all the same) and build the aquascape according to what you envision as the final mature reef without regard to the amount of rock. Remember corals will grow and the rock will blend into the background and not be seen in the future. Incorporate a couple small pieces of "live rock, cured live rock, etc" to seed the system and go from there.
In regards to marinepur- be aware that it has been found to leach Aluminum into systems; now whether thats bad or not has yet to be seen. I put a brick into one of my systems sumps a year ago. Yes it helps keep nitrates down but I will not use it again. My Aluminum by Triton has gone up and further it makes a mess as it starts disintegrating over time. You can't even look at it without it crumbling. I'm tearing that system down soon as I move my livestock into my new reefer425xl build so at this point I don't care but I will not use it again.
So here is an example of my current build- its a 112gallon system and I am only using 45 pounds of Marco Rock that I will seed with a small piece of true ocean live rock from KP aquatics.
Hope this helps answer your question.