Names will always be around. Nobody just wants to try and figure out American Made 2 Door Sedan or Chinese Made 460cc Golf Driver... Chevrolet Chevelle or Callaway Big Bertha identify something. It is necessary for most things.
If Reef Raft, for example, wants to have RR in front of all of the stuff that they import, then I am all for it since it drives people to their stores and they will keep importing. If everything was just Blue & Purple A. Aculeus and nobody knew that RR had the fire, then why would they bother? If they do the work, then they can have their names in front of it.
What is the incentive to order boxes and boxes of corals searching for the one grail if you cannot get rewarded for it? I love the new hot stuff, so I am all for whatever it takes to get into the hobby.
I have two issues:
- Knockoffs - enough said, right?
- Renaming other people stuff. Cherry Bomb was a rename. Unfortunately, too many people do this. I was at a show once when a VERY prominent coral vendor bought a nice piece from another VERY prominent vendor and was discussing what they were going to name it and getting help from the crowd. Disappointing.
Edit: if you ever buy a piece from me, I have the lineage for everything that I bought that I offer a name - otherwise I list generically. PM from Steve Tyree with email and receipt that has been saved for 15+ years. Bounce Mushroom from WWC Booth with a receipt. Colorado Sunbursts from Ki, Gonzo and a recent one from a member here that I got lineage on. More of this stuff needs to happen instead of taking people's words. Even with a trusted trader, I will sometimes ask just so that I know and I have NEVER had anybody who "gets it" get mad about this. A lot of lineage falls down here...