The difference between a cheap fixture and a more expensive one is night and day. Biggest is the ballast, take for instance a odessey ballast. It will fire and run a ati bulb but it severely under drives it killing its par output and shortening its life. An ati fixture will drive the bulb accordingly, perhaps even over drive a bit but you get max par and the bulb does what it was designed to do with a longer life than the cheaper fixture. Then you have the reflectors, cheaper lights usually run one single large reflector blending all the bulbs together while a better fixture has individual reflectors and gives better results.