As was said the area of country you are in dictates price. I see a large difference in price on here. I am guessing like everything the quality of the piece. The color will also tell the price. I have seen some torches labeled aussie gold, but do not have the same coloring. I paid $50 a head on sale here in central Florida. Mine looks like gold electricity, almost metallic, is running through the tentacles. The gold changes depending on the sway of the tentacles. It is highlighted by the light. I see others that are not metallic but a solid coloring.