Here's my take on cycling. Once you are able to to maintain a zero ammonia level, the nitrogen cycle is complete. Biodiversity, which is ultimately required for a mature tank is a different matter.
Adding more nitrifying bacteria after the initial cycle is unnecessary in my opinion. It will replicate on it's own as long as you don't increase the bioload drastically at one time.
As far as biodiversity is concerned, if you started with established live rock, you may have a certain amount of a "jump start". Live rock introduces bacteria's and micro fauna that you may not be able to get from a bottle. Regardless, as you add fish, inverts and corals, you bring in other strains of bacteria and other micro fauna that may or may not be beneficial, but add to the biodiversity of the system.
Over time, the bacteria's and micro fauna (whether from a bottle, or introduced) will battle for a balance in the tank. May take weeks, may take over a year depending on the system. Eventually, some semblance of equilibrium will occur. When that happens, the stability of the system tends to even out.