You didn't mention the size of your tank or what your current phosphate levels are. The amount to dose totally depends on your water volume, and on how much you need phosphates to drop. You need to be careful when using lanthanum chloride products because if you overdose it's easy to drop your phosphates too much and potentially zero them out. I wrote a calculator that will help calculate the correct dosage:
http://larryl.emailplus.org/fish/dosing-instructions-phosphate-removers.html
I use Blue Life Phosphate Rx. I have about 80 gallons total water in my setup and often find myself dosing 20 or 30 drops (about 1 or 1.5 ml) at a time, and that seems to work fine as long as I slowly drop-by-drop into the middle of my skimmer (e.g. a second or two between drops). For my water volume that's enough to drop phosphates by about 0.2 ppm, which is probably the most I'd do at one time. Brightwell Phophate-E is not as concentrated as Phosphate Rx, so I'd need about 4 times as much of it to get the same drop in phosphates.