Convenience to a degree. BRS's biggest weakness has always been shipping. The fast flat rate (UPS ground) takes 3 days for me. Anything else including what should be cheap priority mail is ludicrously priced. I do still buy stuff from BRS but a lot I can now get on Amazon same day-2 day.
Low Prices? Not going to happen. The corporate masters are going to want a big return on investment. And those masters now have a stranglehold on BRS, Ecotech, Neptune and what's left of Marine Depot including the MAP prices for all that stuff. Pretty sure BRS is trying to become a distributor also. I see places like WWC selling BRS branded stuff now.