I can add a little bit of first hand info about the carbon themselves. I just recently, as in 2 days ago, finished the last of my Marineland Diamond and swapped to the BRS ROX. I always just figured, "Ya know, it's carbon, it has a specific job, no big deal." I basically switched because I already had a BRS order I could include it on, and noticed all of the great reviews of it. The product description makes some claims about it making me coffee in the morning and even scrambling eggs, so I figured I would give it a shot.
Typically when I would refill my reactor I had to drain about 1.5-2 gallons of water through the new carbon before it would look, to my eye, crystal clear. When I added the ROX, I literally flowed about half a gallon through my reactor and into a bucket and probably didn't need to flow it for that long. I actually even double checked my reactor to make sure water was making contact with the carbon and not just flowing up on the outside of it, and sure enough it was. Whether or not it works better/longer in my tank will remain to be seen, but I can say I was definitely impressed by the cleanliness.