BRStv did a showcase of various dry rocks including Life Rock. Life Rock seemed pretty cool to me so might be in the eye of the beholder. I personally liked the color of it. And a lot of times people just evaluate the color of the rock by itself but envision it with the specific sand you want to use, the color of corals you're going to introduce, your fish, etc. Heck even the colors of external objects like the color of the wall, bookshelves it'll be next to, etc. It's quite possible with different scenarios of complementary colors that different colors of rock will look good in different situations. I think you have to consider the whole picture and what that final state will look like in the short term. In the long term, all the rocks will likely end up looking the same especially if you load them up with corals.