Agree with all here. One bit of advice from my experience though.....every 2-3 months, let it soak in vinegar overnight. Ecotech recommended that to me. I had the ceramic coating on the shaft of a 6 month old wetside completely fail and they claimed it was a result of not soaking overnight every 2-3 months. My routine prior was weekly cleanings with a tooth brush and biweekly disassembly and soak in vinegar for an hour while doing tank maintenance.
I do the above, but also completely take the wetside apart... All the way down to the ceramic shaft and the magnet itself. I find if you don't do this, too much gunk builds up and that's never a good thing.