the downside of names for me is a chop shop that slaps names on mariculture pieces just to make a quick buck. I think this is where the name game gets way out of hand and ridiculous.
vendors who bring pieces in and adjust corals to tank life over an extended period of time and frag from a mother colony they keep are the ones who should be naming pieces for easy identification and lineage purposes.
If a piece has an absolute awesome name, it may grab my attention but if I don’t like the piece I’m mot going to buy it, period. The health, coloration, rarity and vendor’s reputation all factor into price. I don’t think people take the time to understand the quantity of “meh” pieces some has to buy to get the few really high end “Wow” pieces. Then from there the % of those pieces with potential that actually make it to the point of propagation/be named.