I used to really balk at how much high end acropora has become, back in 2006 I struggled to bring myself to spend $120 on a frag of purple monster, as back then, spending that much for frag was viewed as being a little bit rediculous.
These days the game has really changed, the "comic book" names have nurtured a collective aspect to the coral hobby and its now almost like Pokemon, "gotta catch them all".
Its a far cry different from the late 90s when the main goal was to have the most natural looking display of a coral reef in a glass box, fast forward to current times people are color crazyed and want to have a collection of the most colorful pieces they can, without much regard if it looks "natural" or not, also in addition to having a nice tank with killer looking corals to stare at, many plan to grow these out and trade/sell frags with other hobbyists, so to someone confident in their abilities to grow these corals, its kinda like an investment.
What I can say from my experience is that a lot of work, time and money go into production of some "comic book / shop named" corals.
Lets say you get in a large order of mariculture pieces, air freight from Indonesia is crazy expensive right now, lets say 75% make it past the first month depending on the condition the shipment came in, as many times there are delays and loss maybe more, then 6mo later only 40% of that surviving 75% really start coloring up to be something special, then you put them through the QT process that involves weekly dipping and other prophylactic QT techniques that lasts months, inevitably some colonies wont put up with this much stress and there will be losses, now these QT'd corals go into grow out, many are stalled / colored down from enduring the QT process, after 6mo- 1 year of grow out- you might get to release a handful of pieces with a "name", the labor and materials to do all of this can really add up quickly,
After experiencing all of this first hand in the past few years I have a renewed appreciation for what some companies do to get certain corals ready for sale and dont really view the prices as being too crazy anymore.
Just my two pennies