excellent thanks! this is exactly the answer I was looking for. will report back after a few week or so for sure.
My understanding, open to correction of course I'm far from an expert, is that the reason to dose ammonium (bicarbonate or chloride) is that corals prefer to get their nitrogen from ammonium over nitrite and even more so over nitrate. That's because the coral must first convert the nitrite or nitrate to ammonium before it can be used, but doesn't have to when using ammonium directly. This wastes coral energy and would be avoided if possible.
If you have no tank NO3, you don't know if you are nitrogen limited (not as much nitrogen as the corals want). That is, there might be unmet desire for more nitrogen. I would think, perhaps naively, that nitrogen being limited would to some extent limit growth and/or health. At 0 NO3 you probably are N limited, but you don't know the extent to which it's true. In that situation you might want to first up your nitrate dosage gradually until your tank NO3 rises and stop the increase when it settles where you want it to.
Then, or if you are already at a steady NO3 tank value that you are comfortable with, dosing ammonium is just a replacement for dosing NO3 and as your ammonium dose goes up the NO3 dose must correspondingly go down to maintain the equilibrium, whatever value it's at.
@Randy Holmes-Farley may be able to provide an equivalence equation for how much to adjust one for the other to keep the balance and avoid trial by error.
I would think, again perhaps naively, that we would want to provide as much nitrogen via ammonium as the corals want to take up, so long as we can do it safely, ammonium being toxic to fish, inverts and corals. Low levels of ammonium are hard/impossible to test for at the hobbyist level so erring on the safe side is advised. Randy has offered up his recommendations early in this thread but if I remember correctly recommends dosing to bring the tank to 0.1 ppm ammonium, but thinks 0.2 ppm would also be safe and thinks 0.3 ppm doses may be as well.