It is known that clinoptilolite (a particular zeolite) will bind ammonia and that the ammonia bound can be displaced by salt. Thus I expect the amount bound in seawater is pretty low. We do not know what zeolite zeovit uses, or if it binds any ammonia (at least not that I have seen).
IMO, some of the zeovit ideas around ammonia are not logical. For years folks claimed the ammonia binding helped bacteria on the zeolite take up that ammonia, but that is not sensible since the zeolite does not attract ammonia toward the zeolite, but rather once ammonia is right adjacent to the zeolite pore opening and it drifts into the pore, the zeolite grabs and holds it, making bacteria getting it less likely, not more likely.