Saying "it's not a big deal" is just silly, anything that needlessly stresses a fish out shouldn't be looked upon as NO BIG DEAL. I've been in this business for over 20 years and seen how animals are handled at collection stations, at the wholesalers, and how they're treated at the retail level, and all too many see it as NO BIG DEAL as well because it's just a fish. I know it's not going to kill the guy (in general) for a quick photo op but it is stress on the fish, and I still don't know why a photo out of the water is better than one in the water, barring the stress, I'd just much prefer a pic of the fish in the water where you can see any flaws, damage, or alertness.
I had went to a Walt Smith wholesale location to see what they had, to my utter joy I found a baby Pinecone fish barely the size of a quarter, so I asked if it was eating and did they have any live food to show me. Well, the manager came back with some frozen shrimp, of course I knew it most likely wasn't going to eat that but give it a try, maybe it'll look at it to give me some confidence of buying it at the $200 price tag. So of course it didn't eat or look at it, and after standing their for 5 or 6 minutes of nothing, she grabs it with her hand (mind you this is the manager of the fish section) and just dumps into the next cube over, then proceeds to try and feed it again as if the next cube would encourage it to eat, WHAT THE . . . ?! Least to say after I picked my jaw up from the floor I just went about my business. My point is there's plenty of that in the chain of custody throughout this business, so when I see it, I'm saying something, and for YOU with all your badges or whatever they award you on this site for participation and contributions, that statement of "IT'S NO BIG DEAL" is very surprising. There's only one lfs out of 10 that I can go to where 40% to 90% of the fish aren't sick and suffering from poor care, really neglect. So call me sensitive, but I'll always speak up about it, there's already too much of this nonchalance attitude in this business.