Flow in the natural reef tends to change direction 4 times per day, and velocity is variable following seasons, storms, waves, all of these generally keep the flow "pattern" and "gph-rate" unsettled. Some days a reef flat can be easy to snorkel, and 4 hours later you need a jetski tow-in to stay on station, pers ob. Coral thrive somehow on these reefs, so flow should be variable and sometimes violent.
Gallons per hour are a measure of steady pump output. Flow in the tank is related to pump output but (especially with wave makers) these are not the same thing. Rule of thumb: My wife said I had too much flow when the fish got swam to death. I think she's right there. Hope this helps a bit.