I agree with this. I have seen only about three different specimens of PF in person, but none of them look like the photos. I am trading for some soon to keep in my own home so I might change my mind later on...
The photos on Boom's website are pretty legit, IMO.... brownish pinkish maroonish polyps?
You might get a ton of advice about iodine, iron or other things to bring out red, but none of them are effective, IMO. The only thing that helps red is more daylight spectrum, but even this cannot make this coral red that I have seen - one of my friends keeps it under 10K Hammy MH and it still does not have red polyps, but it look great otherwise.