- Joined
- Sep 17, 2020
- Messages
- 1,765
- Reaction score
- 1,890
- Location
- Gig Harbor
- What state or country do you live in
- Washington
"Online Pricing Standards
When an e-commerce website has had an incorrect price entered into its database, it can end up not only advertising that price but also accepting orders and charging customers' credit cards for that amount. The central issue here is whether retailers can void the contract created when orders were accepted.
The easiest way for a company to deal with such situations is to have website "terms of use" that clearly state the company can cancel orders and refund customers' money because of pricing errors (or for any reason). Otherwise, a common law doctrine known as "unilateral mistake of fact" applies. This doctrine allows a party to a contract to set aside the contract if honoring it would be "unconscionable," or if the other party could have reasonably assumed it was a mistake. A $1,000 item advertised for $10 likely would meet this definition."
The problem is for BRS that such disclaimer, or such terms, was/were not a part of the contract at checkout.
Unless some authority says otherwise, and i have not seen any cited here, merely posting a disclaimer somewhere on a website does not make it a part of the contract. Most if not all buyers never even saw, let alone agreed, to such term.
Moreover, once the credit card is charged, i think rescinding the contract becomes difficult.
Again, would love to see authority otherwise, but noone has posted such and i found none in my brief search on westlaw.
Edit: and good luck witj any "unconscionability" argument... courts basically never look at the adequately of consideration. I have basically never seen that argument win. It's from a by gone era. Moreover, Minnesota law in the supreme court case i cited didnt even mention it as an element of mistake doctrine there.
Last edited:

