The margin on dry goods is <30% (some <10%) and one live goods is usually 50% or more - some can sometimes be up to 300% depending on what the item is and what store it is. We would see the same animal we were selling in other stores for 50-60% more than what we were but because some of those big three-initial stores have a reputation they can charge more despite paying less.
Raw "margin" is misleading when comparing an online stocking retailer, a brick and mortar and a drop shipper.
Let's ignore the dry goods details and just focus on live goods.
Markup is 50% to 300% or more - but is it really?
The LFS orders $5,000 worth of fish from the wholesaler for the week.
- They pay you 2 hours to drive 30 miles to the airport in their van. Their cost $100 in wages, taxes, management.
- That is 60 miles of wear and tear and vehicle insurance and fuel. Let's call is $150
- Out of the $5,000 order 15% of the fish and coral are DOA.
- It takes you and another LFS employee 4 hours to unbag. float and dump them. Wage, taxes, management lets call it $400.
- Out of the remaining fish and coral another 15% don't live long enough to be sold.
Without considering any other store overhead, insurance, advertising, utilities, water, salt, other employees, theft, returns, fish guarantees, etc. Just the LIVE GOODS for the week and the labor T&M directly associated. You spent close to $6000 but only have $3600 worth of sellable fish. So 50% "markup" from wholesale gets you to $5400. Nit wait.. still a $600 net loss! So you markup 100% - that gets you about $1200 in gross profit for the week's work of fish live goods sales. Not enough to pay the overhead for everything else.
Silly people see an LFS "wholesale" price list and think "Wow these guys are paying $50 for a Tang they sell for $250... man they are gouging us and getting rich". When in reality there is a good chance they are losing money on the livestock, but MUST have it to keep foot traffic in the store.