Skinz,
Hard to say because I don't know what material they use, but I'd definitely try lens papers for cleaning camera lenses or a microfiber cloth. Toilet paper and Kleenex, in relative terms, are relatively harsh materials. The fact that toilet paper altered the surface indicates to me that it's a very soft material. Soft, to me, means potential light distortion and that it is easily affected by temperature changes. Please understand that I'm a bit on the picky side when it comes to this stuff, and maybe excessively so.
When you do this kind of photography, many things work against getting a tack-sharp image, primarily water distortion and aquarium glass/acrylic, if you're shooting through the side. When shooting top-down, you eliminate the aquarium glass/acrylic as a factor, but must deal with water movement/distortion at the surface and throughout the column, even when the flow is off. Adding this device re-introduces that aquarium glass/acrylic factor. Shooting with the camera above the water and eliminating light reflections can be done without putting the front of the lens below the surface. When I shoot top-down shots, example below, I strive for what I call the "dry look," i.e., I want the shot tack sharp so you can see as much detail as possible and no indication that I'm shooting through a column of water.
Don't get me wrong. This seems to be a better solution than photo boxes. In addition to my concern about swamping the camera/lens, those photo boxes are just one more thing to hold steady in a situation where eliminating all motion is a monumental challenge. The Avast product eliminates the extra-thing-to-hold factor, and being able to attach it to the focus ring so manual focus is possible is a huge plus. I'm tempted to try the Avast device but, if the acrylic is that easily damaged, it is problematic for heavy/long-term use.
That's probably more than you wanted, but it's an interesting discussion for me. Thanks for your tolerance.
Gary