Any fellow Floridian in the path should rely on the NWS and local authorities for guidance -- TWC, Accuweather, facebook "experts," etc. all derive their information from NWS/NOAA data. And the NWS doesn't have a profit motive or "clout" to consider.
For the Gulf coast and central-west Florida residents,
the Tampa Bay Weather Forecasting Office is your local office
For central-east and Atlantic coast residents,
the Melbourne office is yours
For South Florida residents,
you get Miami
And, of course,
the NHC applies to all of us.