I like stackable, common and well thought out form factor with all wires heading pretty much in the same direction... like stereo separates, servers and switches, pro sound, relay racks, DIN equipment, TELCO boards, and anything else where actual form factor is considered above "Wow that would be cool".
I truly think that fact that these folks don't think that deeply is an indicator of the bigger picture about their product design choices and engineering, not to mention that they didn't bother consulting a marketing and design expert.
The same goes for the naming conventions. They just draw name out of a hat... heck, there isn't even a theme, just random names with cryptic or nuanced meaning. It is silly and part of the reason I took one look at their site when deciding on a controller and clicked away. It is pages of nothing but artsy fluff. Very poor marketing.
I am waiting on the "Maven" to release, as I have hopes it will be a quality product, but at this point would be stand alone for me.