Wowwwwww that's pretty surprising unfortunately that sign does have a time frame you can see the up and down date on there but your right the effort is well worth it
These are going up in Petcos all over. It's a national campaign. My employer got a press release on it. Such a great idea, but yeah, it should stay up for like a year after the movie comes out.
I saw that too and there was another comparison chart that showed things like the cost to set up a salt versus freshwater, how much time to clean both, etc. It did have the dreaded "one fish per two gallons" for saltwater.
Great on Petco's part to make customers aware, but the sign should remain for at least six months past the Holiday season. There will surely be an influx of eager beginner aquarists wanting to start off with a novelty blue tang like a Dory.