I would like to make a few comments. I hold degrees in applied math and chemistry and I have been a formulating chemist for 23 years with a very nice business. I started a fish store in Denver 3 years ago. 6 month ago I moved the fish store into one of my warehouses and I have built the largest salt water store in Colorado. There isn't anyone within a 800 mile radius that can match the selection of fish I have nor the dry goods, I keep 600-1000 fish in stock and I QT them for 3 weeks and treat them for parasites and bacteria before they go up for sale. I purchased a new Agilent ICP-OES for the express purpose of testing water for the hobbyist, I did this because I could, and because there is a need for an American company to perform the analysis without charging the standard cost per element tested by analytical labs. There are some people that will not like what I do or how I explain ICP-OES, however there are a lot people that do not know the difference between elements and compounds and I can tell you that some self proclaimed coral guru's have asked me the question about why ICP-OES does not do alkalinity, so I offer a basic explanation of why it does not. If everyone knew all about ICP-OES and ICP-MS and Flame AA then explanations would not be necessary. However most people do not, just as most people are not going to go out and spend 6 figures on a machine to test aquarium water. The current website is a basic website to assist people that wanted to place orders before our final packaging is printed and before we get the kits off to our Master Distributor, CoralVue. CoralVue will handle all the wholesale and distribution sales for ICP-Analysis.
While forums can be useful, when people who are known in this hobby say poor things about companies they do not know anything about it turns the forums into just petty gossip, which is no better than the National Enquirer.