The how cool they run it was from reading reports from those using them saying the were seeing lower tank temps after changing out to them not verbiage from Jebao.
I 100% agree with you on the water cooling better than air. There are many pumps that work both ways Quite One, Eheim, Mag drive ect..
The person who posted in the group buy had talked to the factory and they said it should be no problem.
My main concern is the likelihood of metric threads not working with US spec PVC and leaking or breaking.
I will decide how to proceed one I have mine in hand, heck I always wanted to be a lab rat. LOL
As for the build quality I have not had one in my hands yet to know. From what I can tell from pic's no different than some red and black ones that sell for 2 times the price. I would bet a shiny new penny made side by side in the same Chinese factory only difference plastic color.
Unfortunately most all of the gear we get comes from China but it is nice to skip the middle man sometimes.