I do think they are marketing these a bit odd, for deep tanks or unique mounting options like in the ceiling, sure. Of course orphek and maxspect already have these for year now, they are less attractive of course. Maxspect has 150w to 1000w correctly labeled as for public or other large aquariums. It's a bummer the wifi is needed to control other channels like the violets with kessil.
Kessil already had the 360NE and narrow angle lens for the new 360x which provides plenty of PAR with it's tight beam angle at the tradeoff of coverage. I had hoped a specific SPS product from kessil would have been a panel like their AP lights but perhaps with with many smaller clusters of leds across the fixture, so they could keep the blending and cluster they are known for, just have like 12 smaller ones and not just two pulled from existing fixtures - but I suppose that is a lot more cash to develop. Kessil has always been very good with marketing. For example the superiority of kessil logic being for the reefer's benefit of just two knobs - that wasn't to keep cost down, it was to assist us! Well until the new models came out with the ability, if you buy another controller, to adjust red, green, and violet/indigo..... whoops guess kessil logic was, as many suspected, marketing for cost control particularly as violet is very powerful for photosynthesis.
I do like kessils in some applications, I have a few, but they carry a premium price for what they do and I wish they would tone down the marketing. This is from their website on the new light: coverage: 36"x36" for SPS dominate system... That is at 24" deep as they say is fine, one point light for 130g square tank for SPS.... I mean it's almost a joke to anyone with some SPS colonies.
It does seem the opposite direction they need to go with leds like the ATI and orphek providing panels of light, but that would be expensive for kessil to develop items like that so I guess it's back to marketing.
FWIW I have used panel LEDs for many years now and like them. I think people should run whatever style of light they like - i wouldn't have a tank if I still had to run MH, I hated them, thankfully we have options.