If DIY is a valid consideration for you, check out GU10 bulbs on ebaMzonAliGate.
One bub and one socket will cost about $6, maybe less. ($1 or less per socket. About $5 or less per bulb. There is a very wide selection of bulbs.) This gives you mounting, AC/DC power conversion, heat-sink and lenses (everything you need, in other words) in a perfectly modular package. You'd need either one or two rows of 23 bulbs depending on the particulars of your installation and what critters you plan to keep.
So you can figure on spending $138 per row, maybe less (maybe even a lot less) depending on the bulbs/vendor you ultimately select. For example: base-level all-blue bulbs and all-cool white bulbs with standard (30º) lenses can be had for around $3/each without shopping too hard. If you want to integrate blue and white on the same bulb for a little better blending (or other customizations), expect to pay about $5/each.
This is a lengthy thread that shows one good idea for a DIY GU10 fixture in the first post - they're easy to install just about anywhere. If it sounds interesting, I'd suggest at least digesting the first post where all the pics are. There are many other example fixtures throughout the thread as well.
I've built three of these for myself so far and I'm currently using one single-row "fixture" of mixed blue-white bulbs to light a 36x12x18H" tank. My "fixture" in this case is a 40" section of 1x2" stock screwed into a shelf bracket....really hi-fi!! LOL.
Hope this helps!
-Matt
P.S...
Here are some searches for the bulbs to give you an idea what's out there:
I haven't found a good source for sockets outside of eBay, which generally has a great selection.
Looks like $0.47/ea is the current low price.