Thought I would chime in quick. First off, anyone who was affected by any confusion please contact CS and ask for Jason in the next day or two. He will make it right if you placed an order on Monday or would like to now. Please understand he can only do the later for a couple day window. I am sorry for the hassle and confusion. We will take this feedback and make it clearer in the future. Double so on reviewing for end date typos
Behind the scenes, as a business, we sometimes need to make decisions that balance profitability with respect for the team here that makes everything happen. As you can imagine a sale on the actual holiday is much more effective at producing revenue however it also means the team here can't spend time with their families. I'd like to think a big part of why reefers support us is because our team delivers a solid experience all around. Part of that is respecting everyone here is human and we all value time with our friends and family, particularly on family holidays.
So in that spirit, I think you can expect to see this kind of thing in the future as well. Sales which are actually slightly before the holiday which make sure reefers get the value they deserve backed with respect for the team that delivers on that value. That probably means we will make less money but that's a tradeoff we are happy to make. That said, we will be more clear about the start and end dates. Hopefully, this is viewed for what it is, an opportunity to save a few days sooner rather than lack of a sale on the actual holiday.
Thanks again for the feedback, it keeps us sharp!
