If mounted 12-18 inches above the water as mentioned I wouldn’t worry about par. My halides are mounted about 14” above the water. Depending though, you may need to do an acclimation period adjusting your corals from LED to halide (mainly achieved by running a shorter photoperiod).
As for the difference between single ended (SE) and double ended (DE), I honestly don’t believe there’s much of a difference as far as power goes. There used to be a difference I believe when running radium’s where people would overdrive the bulb to get the best color out of it but that’s not really a huge thing any more as radium’s have been discontinued (
@A. grandis or others may be able to tell more about this).
One other difference, depending as I don’t know how ReefBrite manufactures their set ups so their sockets may be different, but I have some single ended retrofit kits where the socket can handle up to 1000W bulb (no need for a different socket when changing watts (I believe that’s true for even the lower wattages as long as it has the correct base for the socket and correct ballast to power the bulb))
SE bulbs also appear to be more available than DE bulbs but otherwise I’d go with whatever you want.
As for the electricity usage, I fall in the “it depends category”. Just running the LED pucks, you’re going to be using less electricity generally. However many people run LEDs plus T5 supplements or a multitude of LED fixtures for shadowing prevention and now their electricity usage is at or more than halides