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Sept. 12, 2011
MACNA 2011
As the dust settles from MACNA 2011, and we go back to normal operations, I’d be remiss in not saying to all GIRS members; Thanks for all your hard work! We have been producing our Aqua Illumination product line for just shy of four years now, and we are proud to have been part of a great experience in our home state.
Those that attended saw our new product offering, codename ‘Phoenix.’ Utilizing our new optics systems with the Cree XP-E and XM-L series LEDs and combined with our wireless platform, Phoenix represents the pinnacle of our development.
We also showed our ‘Black Box,’ which allows users to access their lighting system via the web. The details and full feature set will be released in the coming weeks.
MACNA also brought a new pricing structure for our product line. The Nano will retail for $299, the Sol at $399, and our Phoenix will come in at $499. Wireless Modules for the Nano and Sol will be available for $49.95/each, with the Black Box coming in at $99.95.
As technology advances, changes in pricing can be expected. As with the smartphone or television market, the pricing structure can be volatile. We have kept the Sol pricing nearly the same since 2009. With the release of our new product, it was time to reduce the Sol price to differentiate the units.
We know our customers could have waited until after MACNA to purchase our product and receive this price break, so we will be offering customers who purchased the Sol between August 9th 2011 and September 9th 2011 a free Wireless Module ($49.95) per Sol they have received. This module, in conjunction with the Black Box, will unlock the full potential of the Sol. Dealers that currently have stock should contact us directly to discuss this. A rebate form to receive the free Wireless Module will be available online for submission within the week.
In an effort to decrease fluctuations in release dates, the release of our new products will be this fall. Detailed specifications and pictures will be available on our website prior to release.
C2 Development, Inc. has always committed itself to the distribution of product made in the United States. In our dedication to maintaining the highest quality standards, our latest product offerings will contain even more components that were manufactured in the U.S. In January of this year, we installed our high-throughput surface mount assembly line. Since then, we have produced all electronic assemblies in-house, ensuring we both provide the highest quality components and closely monitor performance requirements.
Rest assured, the price reduction was instated to provide the same high quality product at a more accessible price.
Here at C2, we are committed to providing our customers and saltwater aquarium hobbyists the finest product offerings.
