I agree. Months and months (maybe a year) ago, I made the same suggestion. I noted that his fish were priced about the same as an LFS. For example, an LFS might have something for $30, but he'd have it for $40. My suggestion was that considering his time, his expenses and the fact that HE's paying for any fish that die, as opposed to us paying for any fish that die in our own QT, he could be charging considerably more. Plus, raising prices is a pretty normal thing to do when you're so buried in orders that you're falling behind. Raise them enough that new orders slow down to the point that you can keep up with demand and still do a good job.