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- Aug 27, 2020
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So what makes a coral “signature” or “name branded” over the same species type without the fancy name?
Brighter colors, pigments, growth patterns?
I say this with some skepticism. The hot names back in the day of internet pioneering coral sales were Steve Tyree, Reefer Madness, ORA, etc.
They started all the gimicky names for common coral species that live on the reef.
Ok so they were aqua-cultured and removed a few times from the ocean, grown in controlled environments, fragged, and regrown to make them more hardy for aquariums.
So the funky names, the non-scientific ones we all get bombarded with from a marketing stand point.
It reminds me of weed strains more than anything else, but the big difference is we as humans developed those new cannabis varieties thru real cross pollination and development.
So to me those kooky names are more justified.
None of that is happening in the coral world.
Somebody went out into the ocean and yanked this amazing coral from the sea with CRAZY plethora of colors that evolved all on its own with no help from humans.
So I have seen corals names change over the years from one fun name to the next.
Do you all like the names or would you really prefer to know the name on a more accurate scientific level from a more common sales perspective?
I like the fun names, but after being in the hobby for a long time now, I don’t think they help us much.
They change like the seasons depending on who the big sellers are.
It keeps us from being more accurate and confident in our knowledge.
If you sell corals and call them signature, or name brand thats a bit far fetched when nature did all the work and you were just at the right place and the right time.
So who or where is the epicenter of the designer names these corals are named?
Is it the one who sells the most and everyone else agrees?
In the great words of Thor Ordinson,
“All words are made up”
Brighter colors, pigments, growth patterns?
I say this with some skepticism. The hot names back in the day of internet pioneering coral sales were Steve Tyree, Reefer Madness, ORA, etc.
They started all the gimicky names for common coral species that live on the reef.
Ok so they were aqua-cultured and removed a few times from the ocean, grown in controlled environments, fragged, and regrown to make them more hardy for aquariums.
So the funky names, the non-scientific ones we all get bombarded with from a marketing stand point.
It reminds me of weed strains more than anything else, but the big difference is we as humans developed those new cannabis varieties thru real cross pollination and development.
So to me those kooky names are more justified.
None of that is happening in the coral world.
Somebody went out into the ocean and yanked this amazing coral from the sea with CRAZY plethora of colors that evolved all on its own with no help from humans.
So I have seen corals names change over the years from one fun name to the next.
Do you all like the names or would you really prefer to know the name on a more accurate scientific level from a more common sales perspective?
I like the fun names, but after being in the hobby for a long time now, I don’t think they help us much.
They change like the seasons depending on who the big sellers are.
It keeps us from being more accurate and confident in our knowledge.
If you sell corals and call them signature, or name brand thats a bit far fetched when nature did all the work and you were just at the right place and the right time.
So who or where is the epicenter of the designer names these corals are named?
Is it the one who sells the most and everyone else agrees?
In the great words of Thor Ordinson,
“All words are made up”




