I think what often gets lost in these price discussions is that this is not joe-user going down and buying components and doing a DIY. In the case of some of these lights there are 50-100 individual, top-bin LED, a quality 200w power supply, supporting electronics, optics, enclosure, power cord, packaging, R&D, certification, manufacturing losses, support, warranty, and on and on. Oh, and slice off 30-50% right off the top for the cost of channel sales and marketing by CoralVue, BRS, Marine Depot, The LFS, etc. etc. So, out of the gate, this $750 light might actually mean $400 to Philips. Now, take all of the above out of that $400 and there has to be something left called profit. And if that last thing doesn't happen, no one innovates and brings new things to market. A very, very small market BTW in the big picture of things.