This will be something that the home hobbyist will most likely not understand. But I am going to try my best to be honest, candid and transparent in my response, as I always do.
This Tropic Marin MAP increase has NOTHING to do with the increase in demand that we have seen over the past year. The true and actual reason the MAP pricing is increasing is because, at the current time, there are increases in shipping costs from overseas of more than 200% in many cases. Tropic Marin has done a very good job of not passing increased shipping costs on to our customers up to now. However, it is just not possible for us to keep that up now that the increases are getting even larger. For that reason, all of our distributor customers are seeing shipping surcharges added onto their orders. We anticipate that they will, in turn, pass those shipping charges onto their customers, the retailers. We cannot expect retailers to have increased costs from their distributors without passing those costs on to their customers, the hobbyists. In order to support the retailers in our industry, we saw no other course to take other than to increase MAP so that the playing field would be equal for everyone.
This is not a good situation. And I totally agree that this is the worst possible time for this to happen. But NO ONE is making any more money with these MAP increases but the shipping companies. There is no alternative other than stopping shipping to the US altogether. I definitely don't want to do that.
I encourage you to look into the current international container shipping crisis. You will see that everything I am saying is 100% true. The increased supply that we have been talking about for the past year is finally starting to come over. We have not yet hit the middle of this year. But this shipping situation is a horrible crisis that is effecting all imports at the current time.
It is very easy to point fingers and complain. It is so easy to criticize, even when people are working their hardest to make things right. But if you have any concrete solutions to these costs and the current shipping crisis, I encourage you to contact me directly. I would love to know what can be done.
I'm sure I will have to give the information I have given in this post many times before this is over. But this is the real story and the real reason behind these increases. And I stand by everything I have said here. I hope, that when this pandemic is over, things will return to normal and we can stop dealing with these outrageous charges. But for now, we are backed into a corner if we are to continue in this market. My sincere hope is that telling the truth of the situation, that people will understand and continue to believe in the integrity of the Tropic Marin brand.