Trademarking a coral might be impossible but I have often thought vendors could send a certificate of authenticity to the original purchaser. This would also limit resale to the person who bought the coral from the vendor directly.
Question about trademarking corals
- Thread starter Bryce Peterson
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joshkirkland83
Valuable Member
If you can trademark coral, then im going to trademark trees, bushes, fish, heck im going to trademark a section of the ocean.
Build your name as a good coral farmer... Deliver the colors you picture on your website. Work with the client on packages prices. Make the client feel taken care of in case of death that could be related to shipping. Work on post-sale client care. I am sure you will see more value associated to your corals (and any other products for all that matters).
No need for Trademark on your product.
No need for Trademark on your product.
Second Shot
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For what it's worth they do patent trees and flower cultivars. But these have been crossed by people to look certain ways. Doubt you could patent a coral because you did not "breed" it to look/grow the way it does
Jlobes
5000 Club Member
Think if it this way, what would a trademarked coral even do for anyone as a vendor. I never saw a trade mark as a form of validity in fact that's a stretch completely if you ask me, but rather protection of your own established brand
You'll need a round the clock team of cease and desist lawyers to handle your endless infringement cases. To what end I ask? Lol
You'll need a round the clock team of cease and desist lawyers to handle your endless infringement cases. To what end I ask? Lol
SPAINBOW!!! LOL Flattered that the consumer slang term for one of my own acros has become an accepted example of a broad brushed name! Just classic. Feeling like I've made some kind of pseudo significant mark on the hobby all of a sudden
But, having gone through and completed the trademark process myself, I am certain there's no way you could trademark a specific living coral at this time. But I don't really see the point of doing so either. Like you stated, trademark your brand. Not your individual products, respectively. Coral is kind of a free for all anyway, and it's perfectly acceptable for other people to sell "my" coral as BC this sand that. (even when it may not even be) lol Sure, go right ahead. Doesn't bother me at all. But if someone tries to call themselves Battlecorals, or use my logo and/or slogan as their own......grrrrr.... look out, because my team of crack shots will coming after you!!!!No lie.
Battle corals I love your Spainbow Acro it is certainly a classic in my book. Glad to see you're protecting your TM because the hurtles you have to jump through to have a protected mark is no easy task also it keeps lawyers in business . Keep on providing those beautiful Acros and happy reefing Battlecorals!
rovster
Well-Known Member
I doubt you can trademark an actual coral, but like said previously, you can definitely establish a "brand". That is what people pay top dollar for, its what I pay top dollar for. When dealing with Adam from BC for instance, I know he has integrity and if I buy a Tyree whatever from him, I TRUST that it has true lineage, I jokingly like to refer to it as a coral with papers, LOL! I spend more on these "products" because I know they are proven and I know what I'm [potentially] getting. Its up to us as hobbyist to self regulate and make sure if we care about corals with papers, we do our due diligence and trust our sources, and avoid questionable and unethical sources. At the end of the day, this business is based on a certain degree of trust, not unlike what I do in healthcare. Guys like Adam, Jason Fox, Steve Tyree, Jared (RMF) have all worked hard to establish their reputations as top tier coral farmers. I have my own business, and my own "brand" that I've worked hard to establish. When someone "buys" my services, they trust they are getting what my brand represents, and you better be sure I do everything I can to come through and "deliver"!!!
I am an IP attorney. To make this simple a trademark is to identify the good being sold so if you put all your frags on a rainbow frag plug and people recognized that as being uniquely from X company another company cannot come and start using rainbow frag plugs to try and confuse customers. You cannot trademark a coral.
Yes you can get a plant patent on "man-made" plants but you generally cannot get a patent on a "product of nature".
Yes you can get a plant patent on "man-made" plants but you generally cannot get a patent on a "product of nature".
