Easiest way I can think off:
In the late 90s there was a huge tuner culture in the US. Especially with cars imported from Japan (JDM=Japanese Domestic Market). So popular US auto makers lobbied congress etc they banned sales and imports of certain models into the US... anyway... along comes Fast and Furios and a new craze is born. Obviously car people existed before F&F, but statistics say F&F increased car part sales like tenfold after the movie lol. Anyway, tuners would seek to actually add performance to a car. Ricers on the other hand would seek to make a car look cool but end up with no performance gains... like maybe adding a roof rack, vinyl wrap, stickers, exhaust tip, fake hood scoops from auto zone... hence the meme was born of (how many horsepower does that sticker add?)