Wow seems exspensive. Seems. I mean whats the neptune apex jr cost?
The cost for me would be about the same as austrailia as im in canada. But thats just a guess.
I really just would like temp control, and maybe ph. I already got an ato from avast, ghl profilux doser and a kessil 160 with their spectral controller. But i love diy and wouldnt mind diy se stuff.

Dont be worried about the cost upfront.
I always wanted an Apex when I first saw one, but could not justify it due to my simple use case (the things that I wanted would cost me around 700-800 USD , without the touch screen). So I went with individual controllers, got the kessil controller first, followed by smart micro ATO. I liked both, since they are simple. Later as I picked up arduino+pi, it became very clear doing something similar will not be impossible (by myself), that combined with the fact that I have to physicall go and navigate the kessil controller ,is what started my itch. Then finally it reached a tipping point where I lost couple of acros du to not properly acclimatizing them (I think one of the reason was me not ramping light steadily, and I blame that to the cumbersome controller + my laziness),
Coming back to my original point, comparing reef-pi with commercial controllers, in its current form wont be fair. Since those are very well tested, you get support, and the hardware is chosen carefully. reef-pi on the other hand is hackable, it is likely to require some upgrades over the time (since it is under heavy development), but then it is wifi capable. It can also be reused, i,e. if you want to build ATO from a temperature controller, you can just add the new probes, and reuse the existing electronics.
Last but not the least, this is a DIY project

. I personally like hacking on things, and having something like this as a side project where I am not under commercial pressure, helps me keeping the focus on innovation, quality and everything that I find intriguing. Currently I am only building the basic features, but I would love to have a profile import/export feature which will help users to auto-configure a controller for specific tank + live stock (sps or mixed reef or lps heavy pico tanks), image recognition (auto detect that some hermit crab is nipping at my zoas and alert me), a command center (cons0lidated dashboard of key parameters that show your tank is in good state)... theres no guarantee that I will be able to make it, but reef-pi opens up the possibility... In case if someone else also wants to hack it like that, godspeed
btw, reef-pi is apache licensed, which mean a vendor can use reef-pi to build their own controllers, and they dont have to pay anything, so if reef-pi really becomes popular, someone will notice and make it in bulk, thus reducing the manufacturing cost to almost half.