HI SOCAL,
95 percent of lights sold in the US are what you call " re-rebranded chinese leds ". Unless you create all the components of a light specific to your light only - you are " rebranding " a light that a factory makes for general production. Very similar to when Ford has Mazda build them a truck and puts Ford on it. That is the nature of the business. Where a company distinguishes themselves - as we like to believe we have - is in choosing factories that have been in business a long time and build a great product at a great price. Which is exactly what we do. We vet our factories very carefully and ensure that all samples we receive meet our stringent requirements - with multiple sample runs. When we are finally sure that the light is of high enough quality to wear the Reef Radiance or LUMENTEK brand - then we order them and sell then under that name. And if a light has a problem - then it is shipped here and repaired or replaced here at our facility in the US.
To the second part of your comment - that someone could go on line and buy directly from China, you are correct. However, you are mistaken in your assumption that they would get a better price as our volume allows us to sell our lights at great prices - in fact that is what we are known for - is a great light at a great product. And if you have a problem with your light - and you bought it directly as a consumer from China - what do you do? I hear stories every day of people who have a light and it will cost more to ship China than the light is worth.
To sum it up - we are certainly selling - like every other dealer or distributors in the US ( with few exceptions ) " Chinese rebranded lights " and are proud to do so..
Rick
