The thing about that article that raised my eyebrow was this:
"Because TDS is an aggregate measure of charged compounds in water, uncharged things like motor oil, gasoline, many pharmaceuticals, and pesticides do not contribute to a TDS measurement. For example, the glass on the left in this article's header image contains deionized water with Malathion (an organophosphate pesticide) dissolved into it at 100 times higher concentration than allowed by the EPA for drinking water, and the TDS probe reads 000."
I guess its just a sales tactic and ro membranes would restrict these things?