The DOW data sheet actually tells you to "rinse" new (dry) membranes for 24 hours prior to first use.
I'm not sure if "rinse" means to actually run water through them for 24 hours or if "rinse" just means let them sit in a bucket of clean rodi for 24 hours..... I've never flushed/run one for 24 hours, but I'm pretty sure my RODI unit's directions said to flush any new membranes for at least 2 hours and discard all water, so that is what I did when I installed my membrane for the first time. After 2 hours, mine was reading 1 TDS out of RO though, not 20.