I'm in Milwaukee (about a 4 or 5 hour drive from them). I've placed orders as late as 3:00 and still had them show up the following day. I know I'm paying the $4.99 fee for faster shipping that I probably don't need to pay since I'm so close*, but it's pretty nice getting things that quickly.
*I should probably try not paying the additional shipping charge some day. However, with some businesses, paying the higher shipping fee also means they pick the order faster as well. Overnight shipping doesn't make a big difference if it's going to be 3 or 4 days before it's in the mail.
They clearly (at least in my mind) are still rushing to get as many orders picked and ready for shipping, no matter how late they come in, before their UPS pick up time.