Costco and vinegar are your best friend.
+1 to all the above. I like to take mine apart though, and then clean it with vinegar, gloves, and lots of it. Here is the reason why I recommend taking it apart to clean and just spend the time doing this.
This is a known problem for Sicce pumps, especially the Syncra series. The only reason why the Sicce Syncra brand are known for being powerful and also super quiet, is that they manufacture this particular impeller to *only* spin at very precise speeds and some area that is also very precise. If the impeller, more specifically the inside of the impeller (very specific: where the magnet part of the impeller is inside the motor being directed where to spin by the motor housing and engine), gets anything on it, it will not spin, so your motorblock is on and working great, but your impeller won't spin because it has something on it, and in this case, it is almost always calcium hydroxide for Syncra. Vinegar cleans Ca(OH)2 off, so once you have taken it apart down to this level, look inside where the impeller sits, and look to see if there is Ca(OH)2 there also, since you need to clean that off too. So soaking it in vinegar works great. I just like to see the reason why it worked and made my pump spin again.
If there is so much buildup on the impeller and inside the motor, that it caused the impeller to get scratched, you have to get a new impeller, no questions asked. Sicce Syncra pumps will spin forever if you don't turn 'em off. The impeller never hits anything because of it's very precise direction of spin, but when you turn it off, you will see that the impeller is pretty scratched. That impeller is made of really soft magnet material...



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The above paragraph about the impeller is why I clean mine, but they have a 5 year warranty, but still do not like to not have an impeller when I need it, especially if the Syncra is doing something important for your tank, which they almost always are. Don't wait to have to get a new impeller, clean the thing off now while you can.



