Sorry for the late reply, had a beer with my techie friend. this is what he had to say in continuation of our first conversation.
"Printed logo on a PCB is not an indication of designing a device, layout or anything! The only thing it can mean for certain is who has paid for this PCB or PCBA!
In Electronics an “Off the shelf Solution” is referred to an existing design that can be used for a given purpose to become a part of a product or further modified to become a product.
All chip manufacturers offer chipsets, layout design and software in multiples of different variations to make the sales of their products easier. They are often called a “Development Pack”. A development pack can be redone and used as is to be included in a device to perform the functions it is designed to perform. Or it can be further modified or its design with the said chipset integrated on a new layout to create a new device based on that original “Off the shelf solution”. You can print your logo on any such devices. With these solution the engineer can decide to use any or all the capabilities of the platform based on the final product’s requirement. For example this chip has a 2D chrom interface than can be used in lieu of the TFT Control interface that the chip lacks. This means it can still have some basic 2D graphics but I am assuming that is not being used in this application.
Again I am just making an observation based on the pictures I saw. The point that drives me to be certain of this being a work around is that it makes no sense to develop 2 different communication protocols for such a simple device with very limited power, requirements and capability. A proprietary Wi-Fi module would not need a USB dongle and that alone makes the host’s claims false."
"Printed logo on a PCB is not an indication of designing a device, layout or anything! The only thing it can mean for certain is who has paid for this PCB or PCBA!
In Electronics an “Off the shelf Solution” is referred to an existing design that can be used for a given purpose to become a part of a product or further modified to become a product.
All chip manufacturers offer chipsets, layout design and software in multiples of different variations to make the sales of their products easier. They are often called a “Development Pack”. A development pack can be redone and used as is to be included in a device to perform the functions it is designed to perform. Or it can be further modified or its design with the said chipset integrated on a new layout to create a new device based on that original “Off the shelf solution”. You can print your logo on any such devices. With these solution the engineer can decide to use any or all the capabilities of the platform based on the final product’s requirement. For example this chip has a 2D chrom interface than can be used in lieu of the TFT Control interface that the chip lacks. This means it can still have some basic 2D graphics but I am assuming that is not being used in this application.
Again I am just making an observation based on the pictures I saw. The point that drives me to be certain of this being a work around is that it makes no sense to develop 2 different communication protocols for such a simple device with very limited power, requirements and capability. A proprietary Wi-Fi module would not need a USB dongle and that alone makes the host’s claims false."


