Hi Everyone,
We've been busy the last few days, adding more and more cool items to our website, both "stock" and WYSIWYG! Our inventory has increased dramatically, with varieties and color morphs of corals that we have not previously offered before. You'll be seeing more and more new stuff over the next few weeks, as we head deeper into "Reef Season!" And quality and consistency- two of Unique Corals' core values- will be better than ever. Thanks to a long summer of farming, you'll be seeing more varieties of cool propagated frags popping up almost daily, right there with more carefully selected, short-chain-of-custody WYSIWYG stuff!
We've also been improving a lot of things behind the scenes, such as our husbandry procedures, organization, and backend website systems, many of which are not immediately apparent to you. Why, you ask, are we spending so much time on this kind of seemingly obscure stuff? It's easy- we want to be the best online coral vendor in the nation. Not just at the moment, or for a while. Continuously. Our entire operation has been built and maintained for the long run.
Having a splashy appearance at MACNA or RAP is one thing. Delivering daily on our promises is quite another, far more important matter to us. That requires hard work, investment, diligence, humility, and attention to detail. Thanks to your great feedback, some creativity, and the hard work of our staff, we've made dozens of small, yet important changes that will provide you with a better overall experience. You may never notice a single one of them individually, but you will notice their cumulative effect. And there will be more! The learning and improvement process never stops!
Anyways, here are a few of the cool items we put up on our site for today. There will be quite a few more going up over the next day or two, for awesome weekend shopping!
"Orange Paintcan" Rhodactis
"Pearlberry" Acropora from Dan Rigle
ReefGen "Kamikaze" Red War Coral (Favites pentagona)
UC "Solar Flare" Acan echinata
Orange Rhodactis
We've been busy the last few days, adding more and more cool items to our website, both "stock" and WYSIWYG! Our inventory has increased dramatically, with varieties and color morphs of corals that we have not previously offered before. You'll be seeing more and more new stuff over the next few weeks, as we head deeper into "Reef Season!" And quality and consistency- two of Unique Corals' core values- will be better than ever. Thanks to a long summer of farming, you'll be seeing more varieties of cool propagated frags popping up almost daily, right there with more carefully selected, short-chain-of-custody WYSIWYG stuff!
We've also been improving a lot of things behind the scenes, such as our husbandry procedures, organization, and backend website systems, many of which are not immediately apparent to you. Why, you ask, are we spending so much time on this kind of seemingly obscure stuff? It's easy- we want to be the best online coral vendor in the nation. Not just at the moment, or for a while. Continuously. Our entire operation has been built and maintained for the long run.
Having a splashy appearance at MACNA or RAP is one thing. Delivering daily on our promises is quite another, far more important matter to us. That requires hard work, investment, diligence, humility, and attention to detail. Thanks to your great feedback, some creativity, and the hard work of our staff, we've made dozens of small, yet important changes that will provide you with a better overall experience. You may never notice a single one of them individually, but you will notice their cumulative effect. And there will be more! The learning and improvement process never stops!
Anyways, here are a few of the cool items we put up on our site for today. There will be quite a few more going up over the next day or two, for awesome weekend shopping!
"Orange Paintcan" Rhodactis
"Pearlberry" Acropora from Dan Rigle
ReefGen "Kamikaze" Red War Coral (Favites pentagona)
UC "Solar Flare" Acan echinata
Orange Rhodactis
