OMG..... what a question. Like saying "Teach me how to fly an airplane". Like, where do you start?
I'm heavy heavy heavy into a zoa/paly dominated tank since 2014ish.
Here are some tip...of which each tip I could write 50 page essays on:
* each zoa type thrives at a certain depth in nature. The deeper, the more Actinic blue your tank needs to be. If you run your Actinic at 100% and whites at 5% you are tricking your cirals into thinking they are at deoths of 30-60ft. Problem is some zoas thrive in 10ft of water and others 60+. Super hard to know which ones need to be tricked at what amount of white light. If the white light is too intense, the zoa species will not thrive but shrivel and melt away.
* looooow flow. The quickest way to melt a zoa into oblivion is to put it into too high of flow. The high flow irritates them if the high flow is constant thruout the day. They get PO'ed and give up and melt away.
* you will read over and over again that zoa love "dirty water". Untrue. They hate unclean water that's too high of unwanted byproducts like no3 and po4. What zoas really want is water super RICH in phytoplankton and zooplsnkton (copepods). Zoas are basically colorful WEEDS (like aiptasia) that ingest Nutrients into their stems/stalks to feed. The color you see in the head/polyp is different forms of cellular algae (zooxanthellae). What boasts zooxanthellae is "above my pay grade in knowledge" but I do know zoas eat nutrients ranging from fish-poop to phytoplankton/zooplankton
* so successful zoa keeping is the combo of finding the correct light in your tank vs having the correct biochemical nutrients for them to eat.
* non scientifically I do know zoas do best when started in your tank as a group of polyps 10+ or more bunched together. These sellers selling high-end zoas on a plug with 1-2 polyps has a very low success rate in growing out to be dozens of polyps. Zoas hate being 1-2 polyps handing out alone. They do better in larger colonies.
Past these points I could go on writing for days. I suggest reading as much material on zoas as possible.
Unfortunately there are a lot of CONTRADICTIONs youll be reading... bc some zoas are Deepwater and some are shallow water.
If you take a Deepwater species and apply shallow water techniques.... pppffft... FAIL.
and vice versa.
Zoas are easy if you are nailing their requirements. Super hard and difficult if you are not hitting their needs.
If your 10 polyp frag is not 20 polyps in 6mos... youre obviously not meeting their needs.
HTH