It's a configuration of an axial flux drive motor.
They definitely have their advantages and disadvantages, but for the case of driving an impeller in a reef tank, I doubt most of the negatives would be relevant. Although as mentioned earlier in this thread, current is a bit overkill, and that translates to heat absorption into the water. Keep in mind, these are rated for moving vessels, hence the ratings are in force and not gph.
Depending on the permanant magnet they used, this technology has the same risk as the ecotech wetsides. If saltwater makes it through to the neodymium, then it's game over.
If they used ferrite magnets then there's no concern with leaching heavy metals into your tank. From a engineering perspective the trade off between neodymium and ferrite would be flux density.
I haven't read too much on axial flux drive motors but the configuration in which you drive the armature, requires a bit more energy to create torque which makes me lean towards neodymium... and probably reinforces the price of that particular motor.
Another concern is how they encased the motor windings in the stator, again they have to be sealed enough to withstand years of soaking in our organic soup we call saltwater.
Also mentioned earlier in this thread, if you leach heavy metals into an open body of water, no big deal. But in an enclosed ecosystem... pretty big deal.