This helped me understand
@akaimal 's line of thought that leads to thinking "Wireless" EcoTech products mean they are APEX compatible. True, as
@JP Reef suggests here, the "wireless" versions of EcoTech products are intended to be "wireless" with the EcoTech ReefLink controller...exclusively. The compatibility with APEX has always been an afterthought. They were never intended to automatically be "Apex Ready". Which leads into my next comments...
I agree, when first starting down the road of aquarium "control-ability" I wanted One to Rule Them All. This is why I purchased an APEX. One of the perks was that I could also control my EcoTech products with the same controller. The world was great!
Fast forward to the most recent years, Neptune Systems begin to expand on their product name. (Of course...Who want's to be known as a one-trick pony?) So they began developing products, under their own name, that could rival/replace the same products that was supported on their APEX controller. Instead of being in a primary market which they dominated (controllers), they begin to "encroach" on other company's market base (pumps/powerheads), by releasing the WAV pump. This now makes them a
direct competitor for companies like EcoTech Marine.
This direct competition forces CEOs into a decision point. Allow a
direct competitor continued compatibility, or make future products incompatible and defend market share? From a business standpoint, and from my bakery example above, it only seems logical to defend market share. Thus, you now have EcoTech products that don't work with Neptune Systems.
Does this mean Neptune Systems is the bad guy, not at all. In my opinion, EcoTech's ReefLink could also be seen as an encroachment on Neptune Systems' market share of aquarium controllers. Which would make sense for Neptune to continue its expansion on the Neptune name. However, ReefLink
only controls EcoTech products, whereas Neptune APEX controls several company's products.
I think, in it's inception, Neptune APEX was intended to be the controller to control them all. (Hence, various aquarium product manufacturers allowing access to their products on Neptune's controller platform.) Yet for anyone who understands business, being a "one-trick-pony" only yields sustainable profits for so long. The aquarium equipment industry continues to grow and Neptune Systems felt it was time to begin growing with it. Unfortunately, their growth comes at the cost of a lost
convenience for all beloved users of both manufacturer's products.